Responsibilities of a Good Reviewer: Lessons Learned from Kindergarten

It goes without saying that a good reviewer has a responsibility to the discipline. Less obvious, however, is the responsibility of the reviewer to the authors. Simple ideas learned from kindergarten provide some very basic guidelines about how to be more responsible to authors, avoiding demoralizat...

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 2003-06, Vol.31 (3), p.344-345
Main Author: MacInnis, Debbie
Format: Article
Language:English
Subjects:
Critics
Editors
Guidelines
Hypotheses
Kindergarten
Marketing
Professional responsibilities
Publishing
Responsibilities
Writers
Citations: Items that cite this one
Online Access:Get full text
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Summary:It goes without saying that a good reviewer has a responsibility to the discipline. Less obvious, however, is the responsibility of the reviewer to the authors. Simple ideas learned from kindergarten provide some very basic guidelines about how to be more responsible to authors, avoiding demoralization without sacrificing rigor: 1. Play fair. 2. Watch out for traffic, hold hands, and stick together. 3. Do not hit people. 4. Share everything. 5. Look before leaping. 6. Come in when the bell rings. 7. Do not take things from other people.
ISSN:0092-0703
1552-7824
DOI:10.1177/0092070303031003016