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Published in:Journal of the Academy of Marketing Science 1998, Vol.26 (4), p.350-355
Main Authors: Crittenden, Victoria L, Bell, Simon J, Dröge, Cornelia, Frankforter, Steven A, Cowles, Deborah L, Day, Kenneth
Format: Review
Language:English
Online Access:Get full text
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ISSN:0092-0703
1552-7824
DOI:10.1177/0092070398264007