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Ethical Sensitivity to Stakeholder Interests: A Cross-Cultural Comparison
This study applied Hofstede's typology to examine the effect of culture on ethical sensitivity toward various stakeholders. It was found that uncertainty avoidance had a positive effect and that power distance and individualism/masculinity had negative effects on ethical sensitivity. The result...
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| Published in: | Journal of the Academy of Marketing Science 2001-04, Vol.29 (2), p.190-202 |
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| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
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| cited_by | cdi_FETCH-LOGICAL-c294t-550daa484ceefafac5dfa87d2e55a118b66a77be82ee9fefdfbdee59cfdd9a423 |
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| container_end_page | 202 |
| container_issue | 2 |
| container_start_page | 190 |
| container_title | Journal of the Academy of Marketing Science |
| container_volume | 29 |
| creator | Blodgett, J. G. Lu, L.-C. Rose, G. M. Vitell, S. J. |
| description | This study applied Hofstede's typology to examine the effect of culture on ethical sensitivity toward various stakeholders. It was found that uncertainty avoidance had a positive effect and that power distance and individualism/masculinity had negative effects on ethical sensitivity. The results also indicated that ethical sensitivity to stakeholder interests is dependent on which stakeholder is affected. Although Americans and Taiwanese sales agents were equally sensitive to customer interests, the Taiwanese were more sensitive to the interests of their company and a competitor but were less sensitive to the interests of a colleague. This study should prove valuable to international marketers because the cultural typology allows managers to identify differences in work-related values of employees across different nationalities and thus provides a theoretical base for designing more effective sales management practices. |
| doi_str_mv | 10.1177/03079459994551 |
| format | article |
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| fulltext | fulltext |
| identifier | ISSN: 0092-0703 |
| ispartof | Journal of the Academy of Marketing Science, 2001-04, Vol.29 (2), p.190-202 |
| issn | 0092-0703 1552-7824 |
| language | eng |
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| source | ABI/INFORM Archive; ABI/INFORM Global; Springer Nature; BSC - Ebsco (Business Source Ultimate) |
| subjects | Behavior Competition Cross cultural studies Cultural differences Culture Customers Decision making Employers Individualism Influence International markets Marketing Professional ethics Salespeople Shareholder relations Stakeholders Statistical analysis Values |
| title | Ethical Sensitivity to Stakeholder Interests: A Cross-Cultural Comparison |
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