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Individual Investors and Broker Types

We study the informativeness of trades via discount and full-service retail brokers. We find that trades via full-service retail brokers are statistically and economically more informative than are trades via discount retail brokers. This finding holds in every year over the 12-year sample period an...

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Bibliographic Details
Published in:Journal of financial and quantitative analysis 2014-04, Vol.49 (2), p.431-451
Main Authors: Fong, Kingsley Y. L., Gallagher, David R., Lee, Adrian D.
Format: Article
Language:English
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Summary:We study the informativeness of trades via discount and full-service retail brokers. We find that trades via full-service retail brokers are statistically and economically more informative than are trades via discount retail brokers. This finding holds in every year over the 12-year sample period and in various subsamples. We also find that past returns, volatility, and news announcements positively relate to the net volume of discount retail brokers, but these variables are unrelated to the net volume of full-service retail brokers. Our results suggest that broker type selection bias is an important consideration in studying individual investors’ trades.
ISSN:0022-1090
1756-6916
DOI:10.1017/S0022109014000349