Towards conscientiousness-based graphical user interface design guidelines

Although designers aim at offering the best possible user experience, products are designed for a general audience with a common pool of characteristics. Since intrinsic psychological characteristics model the human interaction, ignoring that each individual has different experiences may lead to a f...

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Bibliographic Details
Published in:Personal and ubiquitous computing 2023-04, Vol.27 (2), p.401-414
Main Authors: Alves, Tomás, Nunes, Daniel, Gonçalves, Daniel, Henriques-Calado, Joana, Gama, Sandra
Format: Article
Language:English
Subjects:
Computer Science
Design
Graphical user interface
Mobile Computing
Original Paper
Personal Computing
Personality
Usability
User experience
User interface
User Interfaces and Human Computer Interaction
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Summary:Although designers aim at offering the best possible user experience, products are designed for a general audience with a common pool of characteristics. Since intrinsic psychological characteristics model the human interaction, ignoring that each individual has different experiences may lead to a failed product. From these constructs, personality has shown strong results by shaping how users process and act on the world, and how individuals perceive and accept technology. In this work, we focus on conscientiousness, a personality trait that models one’s organization, persistence, and motivation for goal-oriented behavior. In particular, we study ( N = 40 ) whether conscientiousness affects the design preferences for graphical elements in a user interface. Additionally, we assess ( N = 60 ) if designing graphical user interfaces based on the design preferences of individuals with different conscientiousness scores affects perceived usability and ease-of-use. Results show that designing interfaces for conscientiousness-based personality profiles influences user preference but has no significant effect on perceived usability and ease-of-use. Our findings support the incorporation of conscientiousness in the design process to develop graphic user interfaces that focus on goal-oriented behavior for the correct audience.
ISSN:1617-4909
1617-4917
DOI:10.1007/s00779-022-01693-x