Increasing participation in pro-poor tourism: study of predictors to promote prosocial behavior to other reference groups

Pro-Poor Tourism (PPT) is an approach to alleviate absolute poverty and has two perspectives: increasing the profit allocation to the poor and expanding the profit itself. This study focuses on the latter and investigates factors to increase people's intention to participate in PPT. However, th...

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Bibliographic Details
Published in:Asia Pacific journal of tourism research 2023-01, Vol.28 (1), p.70-83
Main Authors: Wakasugi, Masashi, Ito, Naoya
Format: Article
Language:English
Subjects:
absolute poverty
empathy
global prosocial behavior
personal norms
Pro-poor tourism (PPT)
social norms
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Summary:Pro-Poor Tourism (PPT) is an approach to alleviate absolute poverty and has two perspectives: increasing the profit allocation to the poor and expanding the profit itself. This study focuses on the latter and investigates factors to increase people's intention to participate in PPT. However, the participating intention was interpreted based on donation intention to absolute poverty, a global prosocial behavior, because PPT has low social recognition. The structural equation modeling suggested that donation intention was affected by Empathic Concern (EC) and Social Norms (SN). However, the donation is an actual behavior, but PPT is a concept. Therefore, the study indicated embodying the concept as products to stimulate tourists' EC, such as optional tours which distribute preferential benefits to the poor. On the other hand, for social norms to function, the study also indicated that consensus needs to cultivate that PPT effectively alleviates absolute poverty, a global issue.
ISSN:1094-1665
1741-6507
DOI:10.1080/10941665.2023.2200957