Integrating the Internet of Things Into E-Commerce: The Role of Trust, Privacy, and Data Confidentiality Concerns in Consumer Adoption

The emergence of the internet of things (IoT) is changing the behavior of people, companies, and their businesses. The IoT can enhance e-commerce by reducing the gaps between the virtual and physical worlds. Although the integration of the IoT into e-commerce has several positive effects, security c...

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Bibliographic Details
Published in:International journal of e-business research 2023-01, Vol.19 (1), p.1-18
Main Authors: Picoto, Winnie Ng, Abreu, Joana Carlota, Martins, Patricia
Format: Article
Language:English
Subjects:
Confidentiality
Cybersecurity
Electronic commerce
Internet of Things
Privacy
Technology Acceptance Model
Trust
User behavior
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Summary:The emergence of the internet of things (IoT) is changing the behavior of people, companies, and their businesses. The IoT can enhance e-commerce by reducing the gaps between the virtual and physical worlds. Although the integration of the IoT into e-commerce has several positive effects, security concerns are greater in the IoT context than in traditional e-commerce settings. The proposed research model is based on the unified theory of acceptance and use of technology 2 (UTAUT2) along with trust, privacy, and confidential data concerns to explain the intention to use the IoT in e-commerce. The authors developed a questionnaire and received a total of 328 responses. The results show that among the IoT security factors, trust and privacy are significant determinants of the intention to use the IoT in e-commerce.
ISSN:1548-1131
1548-114X
DOI:10.4018/IJEBR.321647