Hybrid time centric recommendation model for e-commerce applications using behavioral traits of user

• Published in: Information technology and management 2023-06, Vol.24 (2), p.133-146
• Main Authors: Sreenivasa, B. R., Nirmala, C. R.
• Format: Article
• Language: English
• Subjects: Business and Management; Computer Communication Networks; Customers; Data Structures and Information Theory; Electronic commerce; IT in Business; Neural networks; Operations Research/Decision Theory; Prediction models; Recommender systems; Recurrent neural networks
• ISSN: 1385-951X; 1573-7667
• DOI: 10.1007/s10799-022-00358-8

In today's online market, recommendation systems have become universal and are an aspect of any online shopping portal. The traditional approach uses the subscriber's historical knowledge, and this technique is not adequate for resolving problems with a cold start. These issues include recommendations for non-registered users or newly added customers and new items added. Session-based recommendations based on recurrent neural networks are gaining popularity for product recommendations. This is due to recurrent neural networks' ability to record sequential feature data more effectively throughout the current session, which results in more similarity between consumer behaviour sequences. Nevertheless, most state-of-the-art recurring neural networking systems completely ignore the long-term details of multiple sessions and concentrate solely on short-term communication in a single session. This paper presents a hybrid time-centric prediction model to address research issues that learn the customers' short and long-term behaviours. Experiments on the recsys challenge data set are carried out to assess the efficiency of the hybrid time-centric prediction models over the existing hybrid models in terms of HitRate and Mean-Reciprocal Rate.