Marketing Ágil! Tendencias en promoción y comercialización en redes sociales

Given the great technological gap driven by COVID-19, it is intended to analyze and explain the synergy between technology and marketing, through the implementation by the use of social networks. Where the application of fundamental digital tools is necesary in the creation of a content marketing pl...

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Bibliographic Details
Published in:RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação 2022-11 (E54), p.546-557
Main Authors: Arana, Edgar Cadena, Moreno, Hilda Beatriz Ramírez, Rojas, Esperanza Manrique
Format: Article
Language:Spanish
Subjects:
Commercialization
Coronaviruses
COVID-19
Marketing
Severe acute respiratory syndrome coronavirus 2
Social networks
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Summary:Given the great technological gap driven by COVID-19, it is intended to analyze and explain the synergy between technology and marketing, through the implementation by the use of social networks. Where the application of fundamental digital tools is necesary in the creation of a content marketing plan and social media structures, as well as in digital positioning processes. (2020) "the situation in which we are living not only changed the lifestyles of humanity, but also the way in which the marketing of content, data, and the marketing and positioning processes is handled." Keywords: Agile Marketing; Social Networks; Technology; Content Marketing.
ISSN:1646-9895