Factors affecting green purchase behavior: A systematic literature review

The worldwide increased consumption of goods and services squeezes natural resources, thus causing severe damage to the environment. In the backdrop of the growing affirmative reaction of people, the inclination to buy green products is on the rise. Therefore, we explore the extant literature to ide...

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Bibliographic Details
Published in:Business strategy and the environment 2023-05, Vol.32 (4), p.2078-2092
Main Authors: Sharma, Kavita, Aswal, Chandni, Paul, Justin
Format: Article
Language:English
Subjects:
attitude
Behavior
Consumers
environmental consumption behavior
Environmental impact
Green procurement
Green products
green purchase behavior
green purchase intention
Impact damage
Literature reviews
Marketing
Natural resources
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Summary:The worldwide increased consumption of goods and services squeezes natural resources, thus causing severe damage to the environment. In the backdrop of the growing affirmative reaction of people, the inclination to buy green products is on the rise. Therefore, we explore the extant literature to identify the factors established for their role in determining the purchase of products having a less damaging impact on the environment. A systematic literature review was conducted following the Theory‐Context‐Characteristics‐Methodology framework covering 151 empirical studies on green purchase intention and green purchase behavior, published between years 2000 and 2021. This paper identifies factors influencing consumers' green purchase intention and green purchase behavior and provides strategic insights to marketers to create better marketing opportunities for green products.
ISSN:0964-4733
1099-0836
DOI:10.1002/bse.3237