Investigating Multidimensional Factors Influencing Switching Intention on School Bus among Chinese Parents—A Push–Pull–Mooring Framework

School buses could alleviate the emissions associated with school travel. China is devoted to promoting its school bus service, leaving parents in a dynamic process of change from the original school travel mode to using the school bus service. This study analyzes parents’ switching intentions regar...

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Bibliographic Details
Published in:Sustainability 2023-05, Vol.15 (10), p.7770
Main Authors: Jing, Peng, Zha, Ye, Pan, Kewen, Xue, Ying
Format: Article
Language:English
Subjects:
Coronaviruses
COVID-19
Emissions
Green buildings
Hypotheses
Industrialized nations
Medical research
Mooring
Older people
Parents & parenting
Perceptions
Public transportation
Quality of service
Research methodology
School buses
Secondary school students
Secondary schools
Surveys
Sustainability
Traffic accidents & safety
Travel
Travel modes
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Summary:School buses could alleviate the emissions associated with school travel. China is devoted to promoting its school bus service, leaving parents in a dynamic process of change from the original school travel mode to using the school bus service. This study analyzes parents’ switching intentions regarding school buses and decomposes the dimensions of certain critical factors by applying the Push–Pull–Mooring model. We conducted an online questionnaire survey of 463 parents. The measurement model result showed a satisfying prediction power, superior to that of existing theories. The results showed that perceived service quality is the most influential factor in the initial stage of school bus promotion. Among the four dimensions of perceived service quality, parents emphasize reliability and comfort. These results contribute to a deeper comprehension of parents’ intentions to switch to school bus services during the rollout phase and to ensuring sustainable school travel.
ISSN:2071-1050
2071-1050
DOI:10.3390/su15107770