A Study on Importance of Consumer Behaviour in Designing Marketing Campaigns for HDFC Life

In today's world of business where competition is so cut throat that companies are looking to cut on all kinds of unnecessary expense in order to maximize profits. In such kind of a situation the last thing any organization would want is to spend on ineffective advertisements which confuse the...

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Bibliographic Details
Published in:Quest Journal of Management 2020-09, Vol.11 (2), p.49-60
Main Authors: Das, Akash, Garhwal, Ruchika
Format: Article
Language:English
Subjects:
Advertising campaigns
Communication
Consumer behavior
Consumers
Data collection
Insurance industry
Insurance policies
Internships
Life insurance companies
Likert scale
Marketing
Qualitative research
Questionnaires
Research design
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Summary:In today's world of business where competition is so cut throat that companies are looking to cut on all kinds of unnecessary expense in order to maximize profits. In such kind of a situation the last thing any organization would want is to spend on ineffective advertisements which confuse the consumers and doesn t get the message across them. That could eventually result in decline in sales as well. Hence in order to design effective marketing campaigns for HDFC Life we needed to have a very deep understanding of how important is consumer behaviour and what kind of role it plays in crafting and designing marketing campaigns. As per the old phrase used in business which says "customer is king" emphasizing their importance for the existence of any business. Hence as brands before communicating with them we need put ourselves in their shoes and think accordingly what effect any campaign would have over them and then frame our advertisements. When we will constantly think like consumers, we would exactly know what they actually need and want and that would be evident in our marketing communication.
ISSN:0976-2000