Hardly homogenous: a multi-year analysis of attendees at the Vancouver Queer Film Festival

As an essential space for progress, growth, and advocacy, LGBT2Q+ (Lesbian, Gay, Bisexual, Trans, Two-Spirit, Queer and additional identities) festivals and events cultivate transformative storytelling experiences that preserve history and create community. However, little research has been conducte...

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Bibliographic Details
Published in:Journal of policy research in tourism, leisure and events leisure and events, 2023-04, Vol.15 (2), p.157-171
Main Authors: Bachman, Jarrett R., Hull, John S.
Format: Article
Language:English
Subjects:
Bisexuality
cluster analysis
community
Demographics
festivals and events
Gender aspects
LGBT2Q
marketing
segmentation
Sexual behavior
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Summary:As an essential space for progress, growth, and advocacy, LGBT2Q+ (Lesbian, Gay, Bisexual, Trans, Two-Spirit, Queer and additional identities) festivals and events cultivate transformative storytelling experiences that preserve history and create community. However, little research has been conducted regarding who attends small scale LGBT2Q+ festivals. The current research attempts to fill these gaps by examining attendees and outcomes at the in-person 31st and virtual 32nd annual Vancouver Queer Film Festival (VQFF) in 2019 and 2020. A Qualtrics survey for both years was conducted. With a combined sample size of 573, results showed a heterogeneous attendee population beyond demographics. Clusters were not statistically different across sexual orientation and gender identity, demonstrating that these may not be appropriate segmentation criteria for LGBT2Q+ people and festivals. A discussion of future research needs and the implications of this research for industry, the LGBT2Q+ community, and academic researchers conclude the study.
ISSN:1940-7963
1940-7971
DOI:10.1080/19407963.2022.2037624