SOCIAL MEDIA USAGE AND TROLLING: A LONGITUDINAL INVESTIGATION OF UNDERGRADUATE BUSINESS STUDENTS

The rise of online social media participation and, in particular, its use as a source of news, has recently brought new light upon the problems associated with trolling. Because undergraduate business students will be the managers of social media in the near future, this two-year study was undertake...

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Bibliographic Details
Published in:Global journal of business disciplines 2019-01, Vol.3 (1), p.1-14
Main Authors: Case, Carl J, King, Darwin L, Case, Julie A
Format: Article
Language:English
Subjects:
Bans
Business education
Business students
College students
Investigations
Males
Social media
Social networks
Students
Teaching methods
Trends
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Summary:The rise of online social media participation and, in particular, its use as a source of news, has recently brought new light upon the problems associated with trolling. Because undergraduate business students will be the managers of social media in the near future, this two-year study was undertaken to empirically examine the trends relative to student trolling. Results demonstrate that although there are variances by social media provider, both the percentage of students being trolled and the quantity of trolling incidents per student are decreasing. In addition, both gender and minutes utilizing social media were correlated with the volume of trolls received. Males were more likely to be trolled and the more minutes that the student spent on social media, the more trolls he/she would receive. These findings suggest that although trolling may be trending down overall, there are opportunities for improvement both with respect to students and social media providers.
ISSN:2574-0369
2574-0377
DOI:10.47177/GJBD.03.01.2019.001