Sport as a Global Business: Esports, Crypto, NFT and Metaverse

There are two fundamental aspects on which this new dimension of the soccer industry must be based; on the one hand, the globalisation of the market, with its increasingly difficult identification within narrow and anachronistic national boundaries; and on the other hand the growing disaffection of...

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Bibliographic Details
Published in:Market 2023-01, Vol.4, p.8-144
Main Authors: Mancini, Valerio, Marazzi, Tommaso, Postiglione, Alessio
Format: Article
Language:English
Subjects:
Capital gains
COVID-19
Economic development
Esports
Football
Media rights
Pandemics
Professional soccer
Soccer
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Summary:There are two fundamental aspects on which this new dimension of the soccer industry must be based; on the one hand, the globalisation of the market, with its increasingly difficult identification within narrow and anachronistic national boundaries; and on the other hand the growing disaffection of younger people, who are constantly looking for new stimuli and emotions, and exclusive experiences, often in omni-channel mode, that do not leave room for the physiological breaks that sometimes characterise even the most exciting matches of the season. [...]the value of production decreased by 9.3% when compared to the €3.897 billion of 2018-2019 with the average recorded in the following two seasons. Soccer as a global business The substantially uncontrollable growth of the aggregate loss has been the result not only of the decrease of revenues, but also, and above all, of the constant and continuous increase of both the cost of labour and the items related to amortisations and devaluations. The Deloitte report, as in the previous season, focused on the revenue performance of the main soccer clubs at a global level in an economic and social context strongly conditioned by the pandemic.
ISSN:2547-9202
2547-9210