Mango Diplomacy of South Asian Countries

This article examines the mango diplomacy of South Asia’s mango exporting countries. Diplomatic gifts are a common feature of public diplomacy of diplomatic missions globally. There are many prominent examples of that including China’s panda diplomacy and mango diplomacy of South Asia’s mango export...

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Bibliographic Details
Published in:Journal of Asian and African studies (Leiden) 2023-08, Vol.58 (5), p.697-707
Main Authors: Ahmed, Zahid Shahab, Jahanzaib, Muhammad
Format: Article
Language:English
Subjects:
Diplomacy
Exhibitions
Exports
Gift giving
Gifts
Citations: Items that this one cites
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Summary:This article examines the mango diplomacy of South Asia’s mango exporting countries. Diplomatic gifts are a common feature of public diplomacy of diplomatic missions globally. There are many prominent examples of that including China’s panda diplomacy and mango diplomacy of South Asia’s mango exporting countries like Bangladesh, India and Pakistan. Based on the analysis, this study argues that Pakistan is a dominant actor in terms of mango diplomacy and has an extensive strategy, for example, including mango exhibitions, to increase its mango exports and goodwill in target countries.
ISSN:0021-9096
1745-2538
DOI:10.1177/00219096211069835