Utilizing integrated performance measurement system and analytical hierarchy process for competitive advantage

The business unit strategy's design with a performance measuring approach is a study that is motivated by a decrease in turnover from 2015 to the present. Therefore, the researcher wants to make the basis of developing the problem to be examined with the desired achievement in the form of a per...

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Bibliographic Details
Main Authors: Lin, M. C., Jou, Y. T., Silitonga, R. M., Kristiana, S. P. D.
Format: Conference Proceeding
Language:English
Subjects:
Analytic hierarchy process
Business competition
Economic factors
Human performance
Performance measurement
Political factors
Regional development
Strategy
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Summary:The business unit strategy's design with a performance measuring approach is a study that is motivated by a decrease in turnover from 2015 to the present. Therefore, the researcher wants to make the basis of developing the problem to be examined with the desired achievement in the form of a performance measurement plan and business strategy by looking for strengths, weaknesses, opportunities, and threats. In this case, the performance measurement uses the Integrated Performance Measurement System method so that internal and external factors of the company will be obtained by accessing company performance, company finance, human resources, market segmentation, regional economic factors, technology, demographics, and political and government law to obtain SWOT matrix which is useful for design strategy. From the performance measurements obtained, the performance measurements with the leadership value are 2.02, and employees are 6.79, and customers are 2.01 at scale 10.
ISSN:0094-243X
1551-7616
DOI:10.1063/5.0104973