Sustainable product and service systems engineering: Engineering multidisciplinary and stakeholders perspectives on strategic marketing

PT. This paper conveys outcome of the theoretical and empirical implementation of Strategic Marketing, within scope of Asians, including Indonesian as its Stakeholders. As background information, the sustainability has been elaborated merely as asymmetrical aspects in one of the following Trilogy of...

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Bibliographic Details
Main Authors: Soebandrija, K. E. N., Suharjanto, G., Ramadhan, R. F., Mariana, Y.
Format: Conference Proceeding
Language:English
Subjects:
Anthropometry
Decision making
Design engineering
Industrial engineering
Marketing
Product design
Stakeholders
Sustainability
Systems engineering
Online Access:Get full text
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Summary:PT. This paper conveys outcome of the theoretical and empirical implementation of Strategic Marketing, within scope of Asians, including Indonesian as its Stakeholders. As background information, the sustainability has been elaborated merely as asymmetrical aspects in one of the following Trilogy of People-Profit-Planet, instead of Penta Helix Perspectives. Purpose of the study and its purpose, technically refer to the anthropometric characteristics of Asian, to adapt its Strategic Marketing, within Engineering Multidisciplinary and Stakeholder Perspective. In order to elaborate Sustainable Product and Service Systems Engineering; this paper elaborates Quantitative Approach, and to some extent ready for the Mixed Methods; in order to arrive at decision making on the best strategy in strategic marketing toward Asians' Stakeholder. As Conclusion, specific attention is focused on the Strategic Marketing on particular Promotion Table. In addition to that, the conclusion that Future Research is suggested to be constantly updated, in order to adapt to continual Anthropometric of Asians Characteristics. Ultimately, The aforementioned Sustainability is intertwined with multidisciplinary Industrial Engineering (IE), Architecture (ARC) and Product Design Engineering (PDE) on Strategic Marketing (SM).
ISSN:0094-243X
1551-7616
DOI:10.1063/5.0106251