Eurovision as Support for the LGBT Collective: Perceptions Based on the Profile of its Audience

The main goal of this research is to analyze how the Eurovision Song Contest (ESC) audience perceives the competition's impact on the LGBT community and to identify whether being part of the ESC fandom conditions that perception. Most of the existing research on the topic uses a qualitative app...

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Bibliographic Details
Published in:International journal of arts management 2023-04, Vol.25 (3), p.46-58
Main Authors: Palma-Martos, María-Luisa, Miquel-Romero, María-José, Morano-de-Eguino, Antonio
Format: Article
Language:English
Subjects:
Audience profile
Audiences
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Summary:The main goal of this research is to analyze how the Eurovision Song Contest (ESC) audience perceives the competition's impact on the LGBT community and to identify whether being part of the ESC fandom conditions that perception. Most of the existing research on the topic uses a qualitative approach and focuses on a specific audience profile; however, this study adopts a quantitative approach conducted in an exploratory manner and focuses on general audience perceptions, identifying differences among them based on age, gender, sexual orientation, and especially involvement with the contest, analyzing the role that being a fan can play. Utilizing a sample of 238 individuals, the research mainly concludes that the contest audience perceives the ESC as favoring merely the visibility of the LGBT collective; however, highly involved fans perceive not only that visibility but also a greater contribution of the ESC to the defense and acceptance of the rights associated with the LGBT community.
ISSN:1480-8986