The application and impact of artificial intelligence on consumer behavior in the E-commerce industry

• Main Authors: Yarramada, Sai Rupa Netha, Damle, Madhavi, Najim, Saif Al-Din M.
• Format: Conference Proceeding
• Language: English
• Subjects: Artificial intelligence; Behavior; Buying; Customer satisfaction; Electronic commerce; New technology
• ISSN: 0094-243X; 1551-7616
• DOI: 10.1063/5.0173947

The purposes of the research is to explore of the application of artificial intelligence in E-Commerce have changed the patterns in the buying behavior of customers, the different sectors using AI, the Intelligent systems and mechanisms, the benefits and threats in using AI in E-Commerce, different AI tools used to analyze the behavior and patterns of consumers. Artificial intelligence is playing an important role and creating a huge impact in every industry, business and many organizations. It is one of the main drivers of many emerging technologies which is making a huge impact in every aspect, wherever it is being implemented. Artificial Intelligence has now become one of the key components in the E-Commerce industry. Many E-Commerce businesses started implementing different artificial intelligence tools for understanding the buying behaviors of customers, visual searches, chat bots, analyzing to make strategies, retargeting etc. Artificial intelligence has optimized the potential of the E-Commerce industry and had opened many new paths in improving the customer experience, analyzing the patterns of consumer behaviors. This industry is evolving with the application of artificial intelligence unleashing its capacity to leverage the business. It totally changed the way retailers sell their products and services and also the customers who consume their products and services. Artificial Intelligence is also helping the business to increase its brand reputation by providing many a better delivery of services.