AI Chatbot Adoption in SMEs for Sustainable Manufacturing Supply Chain Performance: A Mediational Research in an Emerging Country

AI chatbots (AICs) have the potential to increase the sustainability of a manufacturing supply chain (SC) through sales engagement and customer engagement to accomplish various activities related to logistics and SC in real time. Industry 4.0 (I4.0) has opened up several opportunities with internet-...

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Bibliographic Details
Published in:Sustainability 2023-09, Vol.15 (18), p.13743
Main Authors: Panigrahi, Rashmi Ranjan, Shrivastava, Avinash K, Qureshi, Karishma M, Mewada, Bhavesh G, Alghamdi, Saleh Yahya, Almakayeel, Naif, Almuflih, Ali Saeed, Qureshi, Mohamed Rafik N
Format: Article
Language:English
Subjects:
Artificial intelligence
Computational linguistics
Developing countries
Innovations
Internet of Things
Language processing
Logistics
Mediation
Natural language interfaces
Small and medium sized companies
Suppliers
Sustainability
Sustainable development
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Summary:AI chatbots (AICs) have the potential to increase the sustainability of a manufacturing supply chain (SC) through sales engagement and customer engagement to accomplish various activities related to logistics and SC in real time. Industry 4.0 (I4.0) has opened up several opportunities with internet-based technologies, along with challenges for small and medium enterprises (SMEs). SMEs are beginning to adopt such technologies for their competitive advantages and the required sustainability in the manufacturing supply chain. AICs may help in accomplishing supply chain visibility (SCV) to enhance sustainable supply chain performance (SSCP). Innovation capability (IC) is also due to disruptive technologies being adopted by SMEs. The present research investigates the role of AICs in SCV and IC, which lead to SSCP, by employing structural equation modeling (SEM). An empirical study based on dynamic capability (DC) theory was carried out using 246 responses, and later Smart PLS-4.0 was used for SEM. The analysis revealed that AICs positively influence SCV and IC to support SSCP. SCV and IC also partially mediate the relationship between the adoption of AICs and SSCP.
ISSN:2071-1050
2071-1050
DOI:10.3390/su151813743