Proactive Management of Aesthetic Quality to Maintain Customer Confidence

“Water quality aesthetics” describes various customer concerns, such as taste and odor, color, turbidity, and effects of pipe corrosion. As end users, customers are on the front lines of emergent water issues and can indicate aesthetic quality changes for water suppliers. Managing aesthetic quality...

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Bibliographic Details
Published in:Journal - American Water Works Association 2023-10, Vol.115 (8), p.50-57
Main Authors: Adams, Hunter, Pochiraju, Susheera, Barrowman, Polly, Chowdhury, Zaid K., Voegele, Trevor P., McGuire, Michael J., Bartrand, Timothy A., Fulmer, Alice H.
Format: Article
Language:English
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Summary:“Water quality aesthetics” describes various customer concerns, such as taste and odor, color, turbidity, and effects of pipe corrosion. As end users, customers are on the front lines of emergent water issues and can indicate aesthetic quality changes for water suppliers. Managing aesthetic quality in a proactive manner not only can save a water supplier money but also build public confidence.
ISSN:0003-150X
1551-8833
DOI:10.1002/awwa.2162