Strategy orientation and innovation capability of women entrepreneurial in culinary business in Indonesia

This paper examines the impact of strategic orientation on women small and medium business owners’ ability to innovate. This study’s strategic orientation utilised three constructs: market, learning, and technology. The data was acquired using random sampling from 149 small and medium-sized enterpri...

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Bibliographic Details
Main Authors: Qodriah, Sari Laelatul, Darsono, Riani, Asri Laksmi, Anantanyu, Sapja
Format: Conference Proceeding
Language:English
Subjects:
Data acquisition
Data analysis
Entrepreneurship
Innovations
Learning
Orientation
Random sampling
Strategy
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Summary:This paper examines the impact of strategic orientation on women small and medium business owners’ ability to innovate. This study’s strategic orientation utilised three constructs: market, learning, and technology. The data was acquired using random sampling from 149 small and medium-sized enterprises in the typical culinary industry in Indonesia. The data analysis technique is multiple regression. The findings demonstrated that market, technology, and learning orientations have a favorable and significant impact on female entrepreneurs’ innovative ability. In general, women small and medium entrepreneurs in Indonesia are entrepreneurial because they wish to support the family economy, not as their main work. So, our comprehension of the strategy’s direction and innovation potential is still limited.
ISSN:0094-243X
1551-7616
DOI:10.1063/5.0155538