MOBILE MARKETING AS A COMMUNICATIVE STRATEGY IN INDUSTRY 4.0

[...]of the investigation, the patterns and trends were analyzed concerning the scientific literature retrieved from databases about scientific subscriptions through scientograms, which constitute a spatial representation of the patterns found through records and the relationship that exists. [...]t...

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Bibliographic Details
Published in:SEECI 2000 2023-01, Vol.56, p.322-334
Main Authors: Molina-Arcos, Ibeth, Pez-Quinde, Cristina, Arroba-Freire, Edison
Format: Article
Language:English
Subjects:
Augmented reality
Bibliometrics
Big Data
Brand loyalty
Cellular telephones
Communication
Customers
Digital technology
Industry 4.0
Market strategy
Marketing
Pandemics
Scientometrics
Smartphones
Software
Space
Trends
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Summary:[...]of the investigation, the patterns and trends were analyzed concerning the scientific literature retrieved from databases about scientific subscriptions through scientograms, which constitute a spatial representation of the patterns found through records and the relationship that exists. [...]the following sections shown in Figure 1 should be considered: [...]when designing or developing a website, it should be optimized for mobile technology (Boydak-Öztaş, 2018). [...]they obtain information more easily and quickly, receiving instant messages from the company that promotes closer communication with each user utilizing this marketing strategy (Faruk et al., 2021). [...]this research focuses on identifying Mobile Marketing as a dissemination strategy within Industry 4.0.
ISSN:1575-9628
1576-3420
DOI:10.15198/seeci.2023.56.e835