SCIENCE DISSEMINATION ON INSTAGRAM: THE CHALLENGE OF SCIENTIFIC AUDIOVISUAL DISCOURSE IN THE FACE OF EPHEMERAL CONTENT

According to the Social Networking Study (IAB, 2022), in Spain, 93% of the population is considered to be Internet users, of which 85% are users and consumers of social media through apps. [...]this paper formulates three main research questions: firstly, how scientific language is transformed for i...

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Bibliographic Details
Published in:SEECI 2000 2023-01, Vol.56, p.149-174
Main Authors: Gallego, Almudena Muñoz, Lacerda, Juciano de sousa, Araújo, Ana Claudia Costa
Format: Article
Language:English
Subjects:
Academic discourse
Audiences
Communication
Internet
Language
Science
Scientific technical language
Social media
Social networks
Society
Trends
Online Access:Get full text
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Summary:According to the Social Networking Study (IAB, 2022), in Spain, 93% of the population is considered to be Internet users, of which 85% are users and consumers of social media through apps. [...]this paper formulates three main research questions: firstly, how scientific language is transformed for its communicative adaptation to the new trends of audiovisual consumption in social networks, specifically, in the Instagram app; secondly, what elements of audiovisual discourse procure the much-prized media effectiveness; and finally, where is the communicative balance to achieve informative success through short formats without losing the rigor of science. [...]the great problem faced by science popularization lies in the increasing distance between science knowledge and society, even more so in a communicative context of infoxication (Polinario, 2016) and misinformation (Ryan et al., 2020). [...]scientific language provides a large amount of detailed information, through empirical methods and a multitude of data that appeal to reason (León et al., 2010).
ISSN:1575-9628
1576-3420
DOI:10.15198/seeci.2023.56.e823