The Impact of GeM on Gen Z: A Perspective on E-Commerce

• Published in: Productivity (New Delhi) 2023-10, Vol.64 (2), p.187-193
• Main Authors: Sanwal, Tanushree, Sharma, Ankita, Pandey, Jyoti, Mittal, Kanishka
• Format: Article
• Language: English
• Subjects: Consumers; Cost control; Developing countries; Electronic commerce; Entrepreneurs; Expansion; Generation Z; LDCs; Marketing; Online sales; Productivity; Revenue; Social networks
• ISSN: 0032-9924; 0976-3902
• DOI: 10.32381/PROD.2023.64.02.7

This paper aims to discover the effects of e-commerce on the younger generations. The Indian e-commerce market is expanding at a fast rate and is expected to experience accelerated expansion in the coming years. Between 2019 and 2022, the e-commerce business experienced extraordinary growth, with its total revenues increasing by more than 60 times. In India, approximately 180 million internet users, or about 80 million households, are “ready” for e-commerce, but fewer than 10 million of these individuals make online purchases. One of the most significant benefits of e-commerce for a developing country like India is its capacity to support its young population. As Indian e-commerce nurtures, the most consistent returns for investors will come from enterprises with high margins. E-commerce, which consists of marketing and other commercial processes conducted over computer-mediated networks, is influencing the operations of businesses in a variety of industries. It causes some job responsibilities to be mechanized and others to be replaced by self-service operations, thereby increasing production per worker and decreasing the demand for some occupations. The introduction and use of new technologies have posed significant challenges for commercial employees around the globe. E-commerce has also boosted employment in the disciplines that develop the systems and software required for it, as well as those that deal with websites and networks. This is beneficial for young people, particularly those with an interest in engineering and technology. Recent college graduates favour the e-commerce industry and plan to invest in it to launch their own profitable businesses. The present paper looks into the influence of e-commerce, especially the effect of GeM, the government e-marketplace on the generation of youth more commonly known as Generation Z or simply, Gen Z.