COVID-19 uncertainties to impulsive buying behavior: the roles of mindfulness and afterlife belief

This study develops a theoretical model to explain the impacts of uncertainty events such as Covid-19 pandemic on consumers’ distress and the resulting impulsive buying behavior. Different from the extant perspective, two types of uncertainties are theorized to impact on distress differently. Moreov...

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Bibliographic Details
Published in:Current psychology (New Brunswick, N.J.) N.J.), 2023-12, Vol.42 (34), p.30535-30547
Main Authors: Nguyen, Hung Vu, Van Nguyen, Anh, Dinh, Ha Le Hai
Format: Article
Language:English
Subjects:
Behavioral Science and Psychology
Consumer behavior
Consumers
COVID-19
Culture
Home education
Literature reviews
Mindfulness
Pandemics
Psychology
Social Sciences
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Summary:This study develops a theoretical model to explain the impacts of uncertainty events such as Covid-19 pandemic on consumers’ distress and the resulting impulsive buying behavior. Different from the extant perspective, two types of uncertainties are theorized to impact on distress differently. Moreover, two key moderators which are culture- and religiousness-related including mindfulness and afterlife belief are examined on the process toward the impulsive buying behavior. This can be considered as an important answer to the call by scholars to understand the roles of cultural and religious beliefs in defining consumer behaviors. A data sample of 410 consumers in Vietnam collected provides support for the hypotheses. Thus, our study contributes to the current literature related to the cultural and religious view on consumer behavior. Practical implications are also discussed. Finally, recommendations for further research are provided.
ISSN:1046-1310
1936-4733
DOI:10.1007/s12144-023-05185-w