CSR motivators of local firms in a developing country: a case study in Quang Ninh province, Vietnam

This research explores firms’ motivators to engage in corporate social responsibility (CSR) actions from the middle managers’ perspective. In-depth interviews were conducted with 27 middle managers from Quang Ninh province in Vietnam. Using Carroll’s (1991) CSR pyramid model as the framework for qua...

Full description

Saved in:
Bibliographic Details
Published in:Journal of International Economics and Management 2021-12, Vol.20 (3), p.75-95
Main Authors: Tran, Thi Hien, Nguyen, Tan Thu Hien
Format: Article
Language:English
Subjects:
Case studies
Community
Developing countries
Economics
Employees
Ethics
LDCs
Middle management
Profitability
Profits
Qualitative research
Social responsibility
Society
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This research explores firms’ motivators to engage in corporate social responsibility (CSR) actions from the middle managers’ perspective. In-depth interviews were conducted with 27 middle managers from Quang Ninh province in Vietnam. Using Carroll’s (1991) CSR pyramid model as the framework for qualitative data analysis, the research finds that, through the middle managers’ lens, firms are motivated to engage with CSR for necessity and sufficiency. The necessity components are profitability, competitive advantage, law compliance, and anti-bureaucracy achievements serving as the maintenance factors; and the sufficient components known as encouraging factors include employee retention, ethical image and reputation. The research contributes to the extension of Carroll’s (1991) CSR pyramid model to the context of local firms in a developing country. 
ISSN:2615-9856
2615-9856
DOI:10.38203/jiem.020.3.0017