The role of trust in purchase intentions in collaborative consumption in emerging economies: A Colombian perspective

This study explores the role of trust in purchase intentions for collaborative consumption services in Colombia. Data were collected through an online survey (n = 233) to test the proposed conceptual model. Results confirmed the direct relationship among disposition of trust, trust in the intermedia...

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Bibliographic Details
Published in:Cogent business & management 2023-12, Vol.10 (3), p.1-16
Main Authors: Mejía-Delgado, Oscar, Paredes, Mario R
Format: Article
Language:English
Subjects:
Collaboration
collaborative consumption
Consumer behavior
Consumers
Consumption
Customer services
Electronic commerce
emerging economies
Emerging markets
Industrialized nations
Internet
Literature reviews
Marketing
Purchase intention
purchase intentions
Sharing economy
trust
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Summary:This study explores the role of trust in purchase intentions for collaborative consumption services in Colombia. Data were collected through an online survey (n = 233) to test the proposed conceptual model. Results confirmed the direct relationship among disposition of trust, trust in the intermediary, and trust in the service provider and, consequently, the positive relationship among these variables in relation to purchase intentions. Additionally, the disposition of trust does not directly influence purchase intentions. Practical implications for the enhancement of trust are provided. This work advances the literature on the influence of trust on collaborative consumption in emerging economies.
ISSN:2331-1975
2331-1975
DOI:10.1080/23311975.2023.2287789