The Value Creation Ecosystem (VCE): A Novel Business Model Design Tool to Capture Multi-Stakeholder Value Exchanges

Despite the recent rise of complex businesses which are becoming increasingly less linear and more circular, visualizing the value created and captured by different stakeholders in a business ecosystem remained an issue. In this paper, the authors propose to address this gap by introducing a new bus...

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Bibliographic Details
Published in:Journal of business ecosystems (Print) 2022-09, Vol.3 (1), p.1-15
Main Authors: Vinaixa, Jordi, Vanrespaille, Winnie, Muslemani, Hasan
Format: Article
Language:English
Subjects:
Business ecosystems
Business models
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Summary:Despite the recent rise of complex businesses which are becoming increasingly less linear and more circular, visualizing the value created and captured by different stakeholders in a business ecosystem remained an issue. In this paper, the authors propose to address this gap by introducing a new business model design instrument, the value creation ecosystem (VCE), which allows for a simple visualization of the key value exchanges and/or value capture occurring amongst the main stakeholders within an ecosystem built to create and deliver a specific value proposition to an end-user. The VCE concept and its functionality are then described in the context of an electricity system-based business model that was explored as part of a Horizon2020 project, EU-SysFlex, which aimed to improve and solve technical issues that would arise as renewable energy shares in the European grid network and increase to 50% by 2030.
ISSN:2644-1810
2644-1829
DOI:10.4018/JBE.309124