Nike's Fast Break to the Consumer

This critical incident was prepared by the authors and is intended to be used as a basis for class discussion. The views presented here are those of the authors based on their professional judgment and do not necessarily reflect the views cf the Society for Case Research. Copyright © 2022 by the Soc...

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Bibliographic Details
Published in:Journal of critical incidents 2022-01, Vol.15 (1), p.70-72
Main Authors: Young, Joyce A, Clark, Paul W, Schikora, Paul F
Format: Article
Language:English
Subjects:
Athletic shoe industry
Brand equity
Consumers
Distribution channels
Marketing
Retail industry
Retail stores
Sales
Sporting goods
Online Access:Get full text
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Summary:This critical incident was prepared by the authors and is intended to be used as a basis for class discussion. The views presented here are those of the authors based on their professional judgment and do not necessarily reflect the views cf the Society for Case Research. Copyright © 2022 by the Society for Case Research and the authors. No part of this work may be reproduced or used in any form or by any means without the written permission of the Society for Case Research.
ISSN:1943-1872
2380-6648
2380-6664