Nike's Fast Break to the Consumer

This critical incident was prepared by the authors and is intended to be used as a basis for class discussion. The views presented here are those of the authors based on their professional judgment and do not necessarily reflect the views cf the Society for Case Research. Copyright © 2022 by the Soc...

Full description

Saved in:
Bibliographic Details
Published in:Journal of critical incidents 2022-01, Vol.15 (1), p.70-72
Main Authors: Young, Joyce A, Clark, Paul W, Schikora, Paul F
Format: Article
Language:English
Subjects:
Athletic shoe industry
Brand equity
Consumers
Distribution channels
Marketing
Retail industry
Retail stores
Sales
Sporting goods
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by
cites
container_end_page 72
container_issue 1
container_start_page 70
container_title Journal of critical incidents
container_volume 15
creator Young, Joyce A
Clark, Paul W
Schikora, Paul F
description This critical incident was prepared by the authors and is intended to be used as a basis for class discussion. The views presented here are those of the authors based on their professional judgment and do not necessarily reflect the views cf the Society for Case Research. Copyright © 2022 by the Society for Case Research and the authors. No part of this work may be reproduced or used in any form or by any means without the written permission of the Society for Case Research.
format article
fullrecord <record><control><sourceid>gale_proqu</sourceid><recordid>TN_cdi_proquest_journals_2916711630</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><galeid>A740158978</galeid><sourcerecordid>A740158978</sourcerecordid><originalsourceid>FETCH-LOGICAL-g1040-cc4f02af46fc4b03b5b57ef26562cba9055e28877977950cc13dc98f2b28cda03</originalsourceid><addsrcrecordid>eNpNjctOwzAQRS0EElHpPwSxYEOQ33aWJaKAVMEG1pHj2Kn7iCHj_D9GZdG5oxnp6tyZC1RQpnElpeSXqCA1ZxXRil6jJcAO5xJcCaYLdPse9u4eyrWBVD5NzuzLFMu0dWUTR5iPbrpBV94cwC3_9wJ9rZ8_m9dq8_Hy1qw21UAwx5W13GNqPJfe8g6zTnRCOU-lkNR2psZCOKq1UnVuga0lrLe19rSj2vYGswW6O939nuLP7CC1uzhPY37Z0ppIRYhkf9TjiRrMwbVh9DFNxmb17hhsHJ0P2V8pjonQtdI58HAW6GYIo4M8IAzbBIOZAc7xXxVJWYM</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2916711630</pqid></control><display><type>article</type><title>Nike's Fast Break to the Consumer</title><source>Business Source Ultimate</source><creator>Young, Joyce A ; Clark, Paul W ; Schikora, Paul F</creator><creatorcontrib>Young, Joyce A ; Clark, Paul W ; Schikora, Paul F</creatorcontrib><description>This critical incident was prepared by the authors and is intended to be used as a basis for class discussion. The views presented here are those of the authors based on their professional judgment and do not necessarily reflect the views cf the Society for Case Research. Copyright © 2022 by the Society for Case Research and the authors. No part of this work may be reproduced or used in any form or by any means without the written permission of the Society for Case Research.</description><identifier>ISSN: 1943-1872</identifier><identifier>ISSN: 2380-6648</identifier><identifier>EISSN: 2380-6664</identifier><language>eng</language><publisher>Nashville: Society for Case Research</publisher><subject>Athletic shoe industry ; Brand equity ; Consumers ; Distribution channels ; Marketing ; Retail industry ; Retail stores ; Sales ; Sporting goods</subject><ispartof>Journal of critical incidents, 2022-01, Vol.15 (1), p.70-72</ispartof><rights>COPYRIGHT 2022 Society for Case Research</rights><rights>Copyright The Society for Case Research 2022</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,777,781</link.rule.ids></links><search><creatorcontrib>Young, Joyce A</creatorcontrib><creatorcontrib>Clark, Paul W</creatorcontrib><creatorcontrib>Schikora, Paul F</creatorcontrib><title>Nike's Fast Break to the Consumer</title><title>Journal of critical incidents</title><description>This critical incident was prepared by the authors and is intended to be used as a basis for class discussion. The views presented here are those of the authors based on their professional judgment and do not necessarily reflect the views cf the Society for Case Research. Copyright © 2022 by the Society for Case Research and the authors. No part of this work may be reproduced or used in any form or by any means without the written permission of the Society for Case Research.</description><subject>Athletic shoe industry</subject><subject>Brand equity</subject><subject>Consumers</subject><subject>Distribution channels</subject><subject>Marketing</subject><subject>Retail industry</subject><subject>Retail stores</subject><subject>Sales</subject><subject>Sporting goods</subject><issn>1943-1872</issn><issn>2380-6648</issn><issn>2380-6664</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2022</creationdate><recordtype>article</recordtype><recordid>eNpNjctOwzAQRS0EElHpPwSxYEOQ33aWJaKAVMEG1pHj2Kn7iCHj_D9GZdG5oxnp6tyZC1RQpnElpeSXqCA1ZxXRil6jJcAO5xJcCaYLdPse9u4eyrWBVD5NzuzLFMu0dWUTR5iPbrpBV94cwC3_9wJ9rZ8_m9dq8_Hy1qw21UAwx5W13GNqPJfe8g6zTnRCOU-lkNR2psZCOKq1UnVuga0lrLe19rSj2vYGswW6O939nuLP7CC1uzhPY37Z0ppIRYhkf9TjiRrMwbVh9DFNxmb17hhsHJ0P2V8pjonQtdI58HAW6GYIo4M8IAzbBIOZAc7xXxVJWYM</recordid><startdate>20220101</startdate><enddate>20220101</enddate><creator>Young, Joyce A</creator><creator>Clark, Paul W</creator><creator>Schikora, Paul F</creator><general>Society for Case Research</general><general>The Society for Case Research</general><scope>N95</scope><scope>PQBIZ</scope><scope>PQBZA</scope></search><sort><creationdate>20220101</creationdate><title>Nike's Fast Break to the Consumer</title><author>Young, Joyce A ; Clark, Paul W ; Schikora, Paul F</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-g1040-cc4f02af46fc4b03b5b57ef26562cba9055e28877977950cc13dc98f2b28cda03</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2022</creationdate><topic>Athletic shoe industry</topic><topic>Brand equity</topic><topic>Consumers</topic><topic>Distribution channels</topic><topic>Marketing</topic><topic>Retail industry</topic><topic>Retail stores</topic><topic>Sales</topic><topic>Sporting goods</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Young, Joyce A</creatorcontrib><creatorcontrib>Clark, Paul W</creatorcontrib><creatorcontrib>Schikora, Paul F</creatorcontrib><collection>Gale Business Insights</collection><collection>One Business</collection><collection>ProQuest One Business (Alumni)</collection><jtitle>Journal of critical incidents</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Young, Joyce A</au><au>Clark, Paul W</au><au>Schikora, Paul F</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Nike's Fast Break to the Consumer</atitle><jtitle>Journal of critical incidents</jtitle><date>2022-01-01</date><risdate>2022</risdate><volume>15</volume><issue>1</issue><spage>70</spage><epage>72</epage><pages>70-72</pages><issn>1943-1872</issn><issn>2380-6648</issn><eissn>2380-6664</eissn><abstract>This critical incident was prepared by the authors and is intended to be used as a basis for class discussion. The views presented here are those of the authors based on their professional judgment and do not necessarily reflect the views cf the Society for Case Research. Copyright © 2022 by the Society for Case Research and the authors. No part of this work may be reproduced or used in any form or by any means without the written permission of the Society for Case Research.</abstract><cop>Nashville</cop><pub>Society for Case Research</pub><tpages>3</tpages></addata></record>
fulltext fulltext
identifier ISSN: 1943-1872
ispartof Journal of critical incidents, 2022-01, Vol.15 (1), p.70-72
issn 1943-1872
2380-6648
2380-6664
language eng
recordid cdi_proquest_journals_2916711630
source Business Source Ultimate
subjects Athletic shoe industry
Brand equity
Consumers
Distribution channels
Marketing
Retail industry
Retail stores
Sales
Sporting goods
title Nike's Fast Break to the Consumer
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-20T00%3A25%3A22IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-gale_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Nike's%20Fast%20Break%20to%20the%20Consumer&rft.jtitle=Journal%20of%20critical%20incidents&rft.au=Young,%20Joyce%20A&rft.date=2022-01-01&rft.volume=15&rft.issue=1&rft.spage=70&rft.epage=72&rft.pages=70-72&rft.issn=1943-1872&rft.eissn=2380-6664&rft_id=info:doi/&rft_dat=%3Cgale_proqu%3EA740158978%3C/gale_proqu%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-g1040-cc4f02af46fc4b03b5b57ef26562cba9055e28877977950cc13dc98f2b28cda03%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=2916711630&rft_id=info:pmid/&rft_galeid=A740158978&rfr_iscdi=true