Visualising Change: Linguistic and Semiotic Landscape of Tutong Town

• Published in: Southeast Asia 2020-12, Vol.20 (2), p.41-56
• Main Author: Haji-Othman, Noor Azam
• Format: Article
• Language: English
• Subjects: Disappearance; Discourses; Ethnolinguistics; Linguistics; Motion pictures; Public sphere; Public use; Semiotics; Social meaning; Sociolinguistics
• ISSN: 1819-5091; 2948-0426
• DOI: 10.1108/SEAMJ-02-2020-B1005

This article explores the concept of ‘linguistic landscape’ (Landry & Bourhis, 1997) and applies it to the Tutong Town Centre, which was depicted briefly in the film Gema Dari Menara (1968). Due to the cursory and grainy depiction on screen, a study of the present linguistic landscape of the town featured in the film is far more practical than a detailed comparison of the linguistic landscape of Tutong town then and now. In essence the film has provided a geographical scope for linguistic/ semiotic analysis presented in this paper. The study of signs ‘in a given geographical location’ (Ben Rafael et al, 2006: 14), using the distributive count approach, lends itself to a greater understanding of the ethnolinguistic vitality and sociolinguistic interactions of the language groups living in what can be described as a multilingual and multiracial small town. Such evidence of language use in the public sphere results from an interplay of various factors within the town’s societal context, that could be related to Scollon & Scollons’ (2003:2) idea of ‘the social meaning of material placement of sign and discourses'. This study challenges the notion of ethnic languages’ 'disappearance' from public sphere, and instead raises questions about their ‘initiation’ into public use. The study also concludes that the supposed multilinguality of the Tutong Town population is not represented in the linguistic landscape.