Sustainability of strategic entrepreneurship and its role in achieving green innovation

The objective of this study is to investigate the connection between the sustainability of entrepreneurship and the use of its dimensions (systemic thinking efficiency, insightful thinking, normative efficiency, embracing diversity and multiple disciplines, personal efficiency, work efficiency, stra...

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Bibliographic Details
Main Authors: Mohsin, Laith Shakir, Mahdi, Mayada Hayawi, Kareem, Amer Abed
Format: Conference Proceeding
Language:English
Subjects:
Business competition
Efficiency
Entrepreneurship
Hypotheses
Innovations
Natural resources
Questionnaires
Strategic management
Sustainability
Work environment
Working conditions
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Summary:The objective of this study is to investigate the connection between the sustainability of entrepreneurship and the use of its dimensions (systemic thinking efficiency, insightful thinking, normative efficiency, embracing diversity and multiple disciplines, personal efficiency, work efficiency, strategic management) and green innovation through its dimensions (green product innovation, Green Operations Innovation), the survey and analysis questionnaire have been approved for use in this fashion. After administering a questionnaire to all of the employees at Khairat Al-Bahr Business for Renewable Energy in Baghdad (n=44), and then analyzing the results and conducting hypothesis tests based on a variety of statistical indicators with the aid of statistical software (SPSS v.20), (SmartPLS v.3.3.2), we can say that the research sample is representative of the population. After confirming the correctness of the hypotheses, we drew some findings and made some suggestions based on the substantial positive correlation between the sustainability factors of entrepreneurship and green innovation. One of the most important conclusions reached by the research is the need for the organization in question to work on creating a sustainable work environment that supports strategic entrepreneurship by focusing on creative business in the face of challenges and problems, and to set a strategic goal to maintain organizational processes and their quality to achieve green innovation according to a strategy based on creating products Competitive new services, processes, procedures and systems designed to use natural resources at the lowest level and to provide a work environment characterized by the provision and development of products and production processes based on sustainability.
ISSN:0094-243X
1551-7616
DOI:10.1063/5.0201456