Crisis innovation: a study of Michelin-starred restaurants' strategic renewal and alignment

PurposeUsing the lens of crisis innovation and strategic alignment, this study explores how a segment of the restaurant sector that may be less agile than others—Michelin-starred restaurants—perceives and aligns with the challenges brought about by the COVID-19-pandemic.Design/methodology/approachTh...

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Bibliographic Details
Published in:International hospitality review 2024, Vol.38 (1), p.119-142
Main Authors: Gottardello, Debora, Karabag, Solmaz Filiz
Format: Article
Language:English
Subjects:
Business Studies
Competitive advantage
COVID-19
COVID-19 challenges
Crisis innovation
Engineering Science with specialization in industrial engineering and management
Företagsekonomi
Hospitality industry
Innovations
Michelin-starred restaurant
Strategic alignment
Teknisk fysik med inriktning mot industriell teknik
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Summary:PurposeUsing the lens of crisis innovation and strategic alignment, this study explores how a segment of the restaurant sector that may be less agile than others—Michelin-starred restaurants—perceives and aligns with the challenges brought about by the COVID-19-pandemic.Design/methodology/approachThe study collected data from 19 Michelin-starred restaurants in Spain using a qualitative interview method. The data were analyzed qualitatively and organized thematically.FindingsFour key categories of strategic challenges were identified: human resources, uncertainty, control and economic challenges. In response, chefs displayed both behavioral and organizational strategies. Those organizational strategies were new human resource management, reorganization, product and service innovation and marketing. While the new human resource management actions adopted to align with the human resource challenges identified, a misalignment remains between some of the other strategic actions, such as product and service innovation, marketing and economic and uncertainty challenges.Originality/valueThe findings offer new insight into Michelin-starred restaurant chefs' challenges and (mis)alignment strategies, an area that has been understudied in the current literature on innovative responses in the hospitality sector post-pandemic.
ISSN:2516-8142
2516-8142
DOI:10.1108/IHR-03-2022-0010