Small Sporting Events as a Sports Diplomacy Tool: The Example of the Friendly Football Match Between Basque Country Women’s National Football Team and the Czech Republic

Many research articles focus on international sporting events that have the potential to gain a global audience, such as the Olympic Games or FIFA World Cups. These sporting events could be valuable sports diplomacy tools for the hosting countries, strengthening the hosting nation’s soft power. Howe...

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Bibliographic Details
Published in:Revista Euroamericana de Antropologia 2022-05 (12), p.67-82
Main Author: Zákravský, Jiří
Format: Article
Language:English
Subjects:
Audiences
Diplomacy
Football
Olympic games
Soft power
Sports
Teams
Women
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Summary:Many research articles focus on international sporting events that have the potential to gain a global audience, such as the Olympic Games or FIFA World Cups. These sporting events could be valuable sports diplomacy tools for the hosting countries, strengthening the hosting nation’s soft power. However, the majority of the international sporting events could be described as small, with just a limited number of fans. On the other hand, as this article demonstrates on the example of the friendly football match between Basque Country Women’s National Football Team and the Czech Republic that took place in November 2017, this kind of sporting event could be used as a relatively successful sports diplomacy tool (concerning its limited audience).
ISSN:2387-1555
2387-1555
DOI:10.14201/rea2021126782