How designers think creatively: an exploratory study in the use of visual and emotional mental imagery

Mental Imagery is a focus for design cognition research, with most research focusing on visual mental imagery, it has been highlighted that mental imagery encompasses more aspects than visual, including emotion known as multimodal mental imagery. So as researchers and educators we need to understand...

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Bibliographic Details
Main Authors: Edgecomb, Ian Marcus, Brisco, Ross, Wodehouse, Andrew
Format: Conference Proceeding
Language:English
Subjects:
Cognition & reasoning
Creativity
Design
Design engineering
Designers
Emotions
Empathy
Literature reviews
Product development
Students
Visual aids
Online Access:Get full text
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Summary:Mental Imagery is a focus for design cognition research, with most research focusing on visual mental imagery, it has been highlighted that mental imagery encompasses more aspects than visual, including emotion known as multimodal mental imagery. So as researchers and educators we need to understand the cognitive process and how to best stimulate it. This paper looks at design students use of visual and emotional mental imagery and its impact on their ability to produce creative outcomes during the ideation stage of the design process.
ISSN:2732-527X
2732-527X
DOI:10.1017/pds.2024.98