Exploring designers’ cognitive abilities in the concept product design phase through traditional and digitally-mediated design environments

This study explores design strategies that designers adapt in different design environments and assesses cognitive load associated with acquiring, comprehending, and implementing strategies in concept product design phase. The findings from qualitative and quantitative analyses show that the traditi...

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Main Authors: Tufail, Muhammad, Zaib, Shahab, Uzma, Sahr, Karim, Raja Mubashar, Kim, KwanMyung
Format: Conference Proceeding
Language:English
Subjects:
Cognitive ability
Cognitive load
Collaboration
Creativity
Designers
Digital media
Educational materials
Learning activities
Problem solving
Product design
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creator Tufail, Muhammad
Zaib, Shahab
Uzma, Sahr
Karim, Raja Mubashar
Kim, KwanMyung
description This study explores design strategies that designers adapt in different design environments and assesses cognitive load associated with acquiring, comprehending, and implementing strategies in concept product design phase. The findings from qualitative and quantitative analyses show that the traditional design environment exhibits a greater intrinsic load, thereby fostering a greater diversity of ideas, design strategies, and solutions. The digitally-mediated design environment demonstrates extraneous load, resulting in a tendency towards similarity in ideas, design strategies, and solutions.
doi_str_mv 10.1017/pds.2024.116
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source Publicly Available Content (ProQuest); Cambridge University Press
subjects Cognitive ability
Cognitive load
Collaboration
Creativity
Designers
Digital media
Educational materials
Learning activities
Problem solving
Product design
title Exploring designers’ cognitive abilities in the concept product design phase through traditional and digitally-mediated design environments
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