Deriving Value-in Digital Disposal: Exploring Closet Cleaning on Instagram

While there is a fair amount of research on consumer disposal, there is scant research on value in disposition and a need for more research on the role of social media in the consumer disposal decision-making process. This research provides insights into how consumers create value-in disposal throug...

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Bibliographic Details
Published in:Journal of creating value 2024-05, Vol.10 (1), p.11-29
Main Authors: Williams, David E., Caulfield, Jane
Format: Article
Language:English
Subjects:
Decision making
Grounded theory
Social networks
Values
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Summary:While there is a fair amount of research on consumer disposal, there is scant research on value in disposition and a need for more research on the role of social media in the consumer disposal decision-making process. This research provides insights into how consumers create value-in disposal through social media ‘closet cleanout’ pages on Instagram. Through a grounded theory approach, interviews with Instagram closet cleaners reveal how value-in disposition is enacted using Holbrook’s (1998) classification of value. The findings show the multidimensional nature of value in digital disposal and empirically substantiate the enduring nature of Holbrook’s (1998) value conceptualization.
ISSN:2394-9643
2454-213X
DOI:10.1177/23949643241248590