Green horizons: Unleashing green innovation through green business strategies and competencies

China's manufacturing industry environmental regulations portray a strategic change towards sustainable development. The study examines how green business strategies and competencies enhance green innovation for manufacturing firm performance. The study approach included surveying senior manage...

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Bibliographic Details
Published in:Business strategy and the environment 2024-07, Vol.33 (5), p.4233-4251
Main Authors: Ashraf, Sheikh Farhan, Li, Cai, Wattoo, Muhammad Umair, Murad, Majid, Mahmood, Babak
Format: Article
Language:English
Subjects:
Absorptive capacity
Environmental regulations
Financial performance
firm performance
green absorptive capacity
green business strategies
green competencies
green innovation
green value co‐creation
Innovations
Manufacturing
Manufacturing industry
Organizational performance
Senior managers
Structural equation modeling
Sustainability
Sustainability management
Sustainable development
Sustainable production
Value creation
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Summary:China's manufacturing industry environmental regulations portray a strategic change towards sustainable development. The study examines how green business strategies and competencies enhance green innovation for manufacturing firm performance. The study approach included surveying senior managers from Chinese manufacturing firms. The hypotheses were tested running partial least squares structural equation modeling using 459 firms. The results reveal the complex relationships between these factors, showing how value co‐creation and absorptive ability generate innovation and business performance through green strategies and capabilities. Furthermore, green value co‐creation enhances a firm's green innovation and helps to achieve firm performance. This study contributes to the corpus of knowledge on sustainable manufacturing techniques and helps firms succeed in an environmentally conscious society.
ISSN:0964-4733
1099-0836
DOI:10.1002/bse.3696