THE EFFECT OF ISLAMIC ATTRIBUTES TO CONSUMER SATISFACTION: A META-ANALYSIS

In the growing halal industry, there are differences of opinion among researchers about the effect of Islamic attributes on consumer satisfaction. Therefore, this paper aims to evaluate the effect of Islamic attributes on consumer satisfaction. The Prisma flow diagram indicated 23 papers and consist...

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Bibliographic Details
Published in:Geo Journal of Tourism and Geosites 2024-06, Vol.53 (2), p.400-412
Main Authors: SUMARDI, Retno Santi, MAHOMED, Anuar Shah Bali, AZIZ, Yuhanis Ab
Format: Article
Language:English
Subjects:
Customer satisfaction
Halal food
Hotels & motels
islamic attributes
Keywords
Literature reviews
Meta-analysis
muslim-friendly hotel
Muslims
prisma flow diagram
Researchers
satisfaction
Software
Systematic review
Tourism
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Summary:In the growing halal industry, there are differences of opinion among researchers about the effect of Islamic attributes on consumer satisfaction. Therefore, this paper aims to evaluate the effect of Islamic attributes on consumer satisfaction. The Prisma flow diagram indicated 23 papers and consists of 59 studies to analyze with JASP Software. The study identifies significant authors, dominant publishers, methodology, and theories commonly employed in this topic. The result proves that catering to Muslim needs through Islamic attributes can significantly enhance consumer satisfaction and the presence of other variables as moderators will strengthen tourist satisfaction.
ISSN:2065-1198
2065-0817
2065-1198
DOI:10.30892/gtg.53203-1215