IMPACT OF DIGITAL TOOLS ON THE INTEREST IN VISITING HERITAGE OBJECTS IN TOURISM

Heritage objects play an important role not only for the development of tourism but also for the knowledge of humanity. This contribution is focused on the perception of the importance of applying modern digital tools to heritage objects. The aim of the paper is to find out and analytically evaluate...

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Bibliographic Details
Published in:Geo Journal of Tourism and Geosites 2024-06, Vol.53 (2), p.622-629
Main Authors: GBUROVÁ, Jaroslava, LUKÁČ, Michal, MATUŠÍKOVÁ, Daniela
Format: Article
Language:English
Subjects:
Big Data
Communication
Cultural heritage
Culture
digital experience
Digital technology
digital tools
heritage object
Multimedia
pandemic
Pandemics
Perception
Social networks
technologies
Tourism
User experience
Virtual reality
visitors’ interest
visitors’ rate
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Summary:Heritage objects play an important role not only for the development of tourism but also for the knowledge of humanity. This contribution is focused on the perception of the importance of applying modern digital tools to heritage objects. The aim of the paper is to find out and analytically evaluate whether the implementation of modern digital tools motivates to a more significant visit of heritage objects. Based on a sample of respondents from the Slovak Republic, it finds out whether the implementation affects their interest in visiting the mentioned heritage objects as part of the development potential of tourism. The research objective was implemented through questionnaire research methods. The obtained data were verified by selected statistical methods. The research results point to certain differences in the perception of their importance as a tool to support their visitors’ rate. The main difference was found in the case the gender of respondents. There was found out, that women pay more attention on the level of digital tools implementation when deciding about visiting them.
ISSN:2065-1198
2065-0817
2065-1198
DOI:10.30892/gtg.53225-1237