Organizational mission statement components: a comparative study between Indian and Singaporean mission statements in the healthcare sector via Python analysis

PurposeThis paper aims to compare the mission statements of Indian and Singaporean firms in the healthcare sector, and define the main components of Indian and Singaporean mission statements.Design/methodology/approachThe study was based on a network analytic approach and content analysis. The resea...

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Bibliographic Details
Published in:Corporate communications 2024-07, Vol.29 (5), p.692-711
Main Authors: Zairbani, Abdulkader, Senthil Kumar, J.P.
Format: Article
Language:English
Subjects:
Airlines
Business communications
Company structure
Comparative studies
Competitive advantage
Content analysis
Customer services
Employees
Health care
Health care industry
Literature reviews
Mission statements
Network analysis
Philosophy
Programming languages
Python
Small & medium sized enterprises-SME
Stakeholders
Strategic management
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Summary:PurposeThis paper aims to compare the mission statements of Indian and Singaporean firms in the healthcare sector, and define the main components of Indian and Singaporean mission statements.Design/methodology/approachThe study was based on a network analytic approach and content analysis. The research was performed on 200 companies (100 Indian companies and 100 Singaporean companies). For each company, we searched for a mission statement published in the company website. Nonnegative Matrix Factorization (NMF) in Python programming language was utilized to obtain the differences in the components of mission statements between Indian and Singaporean firms.FindingsThe study results indicate a similarity and variation between Indian and Singaporean mission statements. Both countries are more concerned about patients, service, community, quality, and healthcare in their mission statements, but Indian mission statements emphasize quality, affordable price, and technology more than Singaporean firms. In contrast, Singaporean mission statements tend to highlight innovation and company value. This research will assist strategic managers in identifying the mission statement components and choosing the right strategy for the organization.Originality/valueThis study contributes to the literature and ethos theory by identifying and distinguishing the paramount differences between the Indian and Singaporean mission statement components in the healthcare sector.
ISSN:1356-3289
1758-6046
DOI:10.1108/CCIJ-05-2023-0070