Strategic Orientations and SMEs Performance – A Systematic Literature Review

Strategic orientation enables Small and Medium-Sized Enterprises (SMEs) to optimize their profits and performance through strategic decision-making. In order to identify strategic orientations that influence the performance of small and medium-sized enterprises (SMEs) and small ventures, a systemati...

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Bibliographic Details
Published in:Global management journal for academic & corporate studies 2024-07, Vol.14 (1), p.60-76
Main Authors: Mukhtar, Bazla, Fasih, Tayyaba, Shaikh, Fahad Mushtaq, Usman, Kazim
Format: Article
Language:English
Subjects:
Decision making
Endorsements
Innovations
Keywords
Literature reviews
Market positioning
Marketing
Small & medium sized enterprises-SME
Systematic review
Variables
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Summary:Strategic orientation enables Small and Medium-Sized Enterprises (SMEs) to optimize their profits and performance through strategic decision-making. In order to identify strategic orientations that influence the performance of small and medium-sized enterprises (SMEs) and small ventures, a systematic review is undertaken. The review has identified a conceptual framework for strategic orientation that has the potential to assist small and medium-sized enterprises (SMEs) in risk mitigation, marketing effort optimization, adoption of cutting-edge technologies, experimentation with novel ideas, and the development of profit margin-maximizing plans. This study contributes to the extant literature and establishes a foundation for subsequent research investigations.
ISSN:2219-6145
2305-0756
DOI:10.59263/gmjacs.14.001.2024.389