IMPACT OF THE GEOGRAPHICAL LOCATION (COUNTRY/NATIONAL LEVEL) ON SMES, INCLUDING FAMILY SMES, IN A TRIPLE COMPARISON OF AUSTRIA, ITALY AND HUNGARY

• Main Author: Gulyas, Krisztina
• Format: Conference Proceeding
• Language: English
• Subjects: Competition; Costs; Customers; Economic crisis; Electronic commerce; Employees; Entrepreneurs; Entrepreneurship; Financing; Geographical distribution; Geographical locations; Global marketing; Human capital; Impact analysis; Infrastructure; Questions; Regulation; Small & medium sized enterprises-SME; Small business; Subsidies; Supply chains; Taxation; Trends
• ISSN: 1849-6903; 1849-6903

The aim of this paper is to present a snippet of the research, illustrating the national characteristics and regulatory environment affecting SMEs in the three countries. It also aims to illustrate the positive and negative characteristics of the given company in each country, which may be rivals in certain sectors (e.g., e-commerce). In other words, it is a highly intriguing question of what "national" advantages or disadvantages they will have when entering the global market. If they are not competitors, which sector will be more advantageous in one country and more disadvantageous in another? In essence, I would like to examine whether there is a clear answer or answers to the question of what is more advantageous where and what could be transposed internationally to "learn from each other." In order to gain insight into the comparative advantages and disadvantages of different sectors in different countries, I will draw upon the time series analyses published internationally on an annual basis. The unfortunate events of 2020 will necessitate the inclusion of an extraordinary 'twist' in the analyses for my research. The pandemic situation has demonstrated the necessity for different solutions and company life cycles. It will be of great interest to compare the state subsidies utilized to mitigate the economic crisis and to ascertain the impact of the disparate methodologies on businesses across various sectors. The evaluation parameters encompass the following areas: taxes, wages, productivity, human capital, regulation (legal environment), financing, infrastructure and institutions, and energy. Austria's strategic advantage is particularly evident in the infrastructure and institutions category and in the area of financial financing. It is noteworthy that Hungary has a distinct advantage in the categories of energy, tax, and regulation. However, the lack of infrastructure and institutional support in Hungary and Italy is a cause for serious concern.