Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?

In sum, Yang et al's research demonstrates that the trade-off underlying an interpersonal decision between material and experiential purchases systematically differs from that underlying an otherwise identical self-oriented decision. In particular, unlike what givers wish, their strong desire t...

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Bibliographic Details
Main Authors: Yang, Adelle X, Koo, Minjung, Hwang, Jaewon
Format: Conference Proceeding
Language:English
Subjects:
Decision making
Purchasing
Online Access:Get full text
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Summary:In sum, Yang et al's research demonstrates that the trade-off underlying an interpersonal decision between material and experiential purchases systematically differs from that underlying an otherwise identical self-oriented decision. In particular, unlike what givers wish, their strong desire to bond may color their judgment and yield rather counterproductive bonding consequences.
ISSN:0098-9258