Cue me in! The Effect of Attentional Tuning on the Susceptibility to Contextual Cues

We investigate the influence of basic attentional processes (attentional tuning-narrowing or broadening of attentional scope) on the susceptibility to subtle contextual cues (e.g. colors). We propose that the impact of goal-irrelevant primes is particularly pronounced when people maintain a broader...

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Bibliographic Details
Main Authors: Sadowski, Sebastian, Tennis, Bob, van Ittersum, Koert
Format: Conference Proceeding
Language:English
Subjects:
Consumer behavior
Decision making
Online Access:Get full text
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Summary:We investigate the influence of basic attentional processes (attentional tuning-narrowing or broadening of attentional scope) on the susceptibility to subtle contextual cues (e.g. colors). We propose that the impact of goal-irrelevant primes is particularly pronounced when people maintain a broader attentional scope, becoming more receptive to goal-irrelevant stimuli.
ISSN:0098-9258