Consuming a Machinic Servicescape

Consumer encounters with servicescapes tend to emphasize the harmonic tendency of their value-creating potential. We contest this assumption from a critical non-representational perspective that foregrounds the machinie and repressive potentiality of such consumption contexts. We offer the airport s...

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Main Authors: Hietanen, Joel, Andéhn, Mikael, Iddon, Thom, Denny, Iain, Ehnhage, Anna
Format: Conference Proceeding
Language:English
Subjects:
Consumer behavior
Consumers
Consumption
Value creation
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creator Hietanen, Joel
Andéhn, Mikael
Iddon, Thom
Denny, Iain
Ehnhage, Anna
description Consumer encounters with servicescapes tend to emphasize the harmonic tendency of their value-creating potential. We contest this assumption from a critical non-representational perspective that foregrounds the machinie and repressive potentiality of such consumption contexts. We offer the airport servicescape as an illustrative example.
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subjects Consumer behavior
Consumers
Consumption
Value creation
title Consuming a Machinic Servicescape
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