'Tell Me Now, How Should I Feel?': Letting Go or Holding in Emotions Arising Through Art Consumption Experiences

In sum, Stavraki and Anninou's study, from a theoretical viewpoint, illuminates novel aspects of the emotion regulation process in experiential consumption. First, it illustrates that consumers' access or immersion to an aesthetic experience relates to consumers' immersion to their fe...

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Bibliographic Details
Main Authors: Stavraki, Georgia, Anninou, Ioanna
Format: Conference Proceeding
Language:English
Subjects:
Consumer behavior
Consumers
Consumption
Emotional regulation
Emotions
Identity
Online Access:Get full text
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Summary:In sum, Stavraki and Anninou's study, from a theoretical viewpoint, illuminates novel aspects of the emotion regulation process in experiential consumption. First, it illustrates that consumers' access or immersion to an aesthetic experience relates to consumers' immersion to their felt emotions and identities. This challenges previous conceptions regarding the connection between immersion and authenticity. Second, it sheds light into the role of dialogue in the emotion regulation process and unpacks the role of primary and secondary emotions in the process of discovering and transforming one's self. From a managerial viewpoint, curators and museum managers by facilitating emotional access to an experience can create experiences that are memorable in terms of accessing the 'value of otherness' rather than of being satisfied by the 'value otherness'.
ISSN:0098-9258