You Betrayed Me: The Dark Side of Reciprocal Reviewing

The peer-to-peer (P2P) sector of the sharing economy is unsustainable without reciprocal reviewing reputation systems. Whereas researchers have examined the effect of reviews by consumers on sellers, in this research we examine, for the first time, a turn of the tables in which sellers review consum...

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Bibliographic Details
Main Authors: Rifkin, Laura, Corus, Canan, Kirk, Colleen P
Format: Conference Proceeding
Language:English
Subjects:
Consumer behavior
Peer review
Sharing economy
Word of mouth advertising
Online Access:Get full text
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Summary:The peer-to-peer (P2P) sector of the sharing economy is unsustainable without reciprocal reviewing reputation systems. Whereas researchers have examined the effect of reviews by consumers on sellers, in this research we examine, for the first time, a turn of the tables in which sellers review consumers. Here, Rifkin et al propose that, given the reputational harm consumers can perceive from a negative review, P2P consumers retaliate using negative word of mouth (NWOM) not only against the peer provider, but also against the platform.
ISSN:0098-9258